Outreach and communication

How universities can use civic engagement and collaboration to impact their local communities as well as communicating and sharing knowledge with the public

Scientists work in a lab

Bridge the gap between knowledge and solutions with industry partnerships

Academic and industry partnerships can help both sides achieve more than they could alone. Here’s how to build a relationship for long-lasting collaboration

David Parker

Hong Kong Baptist University

Blocks showing two-way communication

Cut through the noise with impactful internal communications

Internal messaging needs to reach the right people and inspire action – whether that’s getting responses to a staff survey or changing recycling behaviour. Here, Kelly Hibbs explores practical strategies to build trust and clarity

Kelly Hibbs

University of Southampton

An author looks at a delivery of books

How to promote your book with confidence

Promoting your book or research paper requires different skills from those needed to produce it. Here’s everything you need to know

Elinor Potts

The London School of Economics and Political Science

A student filming herself on her phone

The dos and don’ts of bite-sized social media content

Learn how to create honest and authentic content that showcases community and creates a sense of belonging – invaluable for both prospective and current students

Amy Edwards, Sarah Markillie

University of Chester

Image of a globe surrounded by the 17 SDG symbols

The need for integrated thinking at universities: from Covid-19 to the SDGs

A joined-up approach between universities, public services and businesses – as successfully demonstrated during the pandemic – is now needed if institutions are to accelerate efforts towards the Sustainable Development Goals

Abeer Hassan

University of the West of Scotland

Corporate representatives shaking hands

Engagement isn’t a trade-off – it’s a path to stronger research

REF 2021 placed more emphasis on impact and engagement, meaning we must no longer rely on our research to speak for itself. Read how to engage with those beyond academia to ensure your work has a greater impact on society

Florian Bauer , Raffaello Rossi

The University of Bristol

Scholar as superhero

Find the hero energy in the story of your research

Want to connect with funders, the media, the public or policymakers? Start by thinking like a storyteller

Erin O’Dwyer

Good Prose Studios, University of Sydney

Exterior of the Newman Library at Virginia Tech

How to put joy at the centre of the university library

The role of the university library is poised for re-evaluation – not just as an academic hub but as a space where connection, belonging and access can come alive in everyday ways. Pro tip: cake and dogs help. Kayla McNabb explains

Kayla McNabb

Virginia Tech

podcast graphic

THE podcast: the secrets of effective policy engagement – from two academics who have worked in government

Two academics who are steeped in policy expertise, having worked in government in the UK and US, share practical insights on what works when trying to get research before the eyes of decision-makers

David R. Garcia, Michael Sanders

Arizona State University, King’s College London

sustainability concept

How to succeed as a green leader

Small projects, broad buy-in, leadership-level commitment and consistent attention to energy, waste and water all add up to a more sustainable campus. Here’s how a UK university turned its climate awareness around

Andrew Church, Toby Maloy

University of Bedfordshire

A handshake

How to choose the right industry partners

Developing long-term, successful industry partnerships starts by choosing the right one. Here’s how to do it

Andy Colley

Birkbeck, University of London

Jar of peanut butter

From peanut butter to effective policy impact

In a sector that often seems tasked with being everything to everyone, each university needs a policy strategy that focuses institutional expertise where it will make the most difference, writes Alistair Sackley

Alistair Sackley

University of Southampton

A group of research aprticipants waiting to be interviewed

How networking can open doors to policy influence

To influence policy, researchers must go beyond data to build trust and relationships. Strategic networking makes the difference

O. Grace Ngullie

Manipal Academy of Higher Education

An illustration of a heart passing from one hand to another

Four ways to balance service and learning

Community-engaged pedagogies such as service learning are widely practised in universities, but how to achieve a lasting impact on both students and communities? Here are four strategies to do so

Grace Ngai, Rina Camus

The Hong Kong Polytechnic University

Three people looking at a page in a meeting

‘Explain your research as if you were speaking to a smart teenager’

For researchers to give their work a chance to have real-world impact, they need skills and tools to communicate effectively with politicians. Here, Kylie Ahern offers ways to make every engagement count

Kylie Ahern

STEM Matters

Smiling woman talking to healthcare professional

Key challenges for patient and public involvement leads

The research team member who leads on PPI must act in the interests of healthcare patients and the public as well as support the needs of the research project. Here is advice for how to succeed in this emerging role

Gary Hickey

University of Southampton

Group of schoolchildren

Bridging the gap between academia and local communities

Institutions that integrate public engagement into their core mission will contribute to stronger, more connected communities. Here are lessons from running an on-campus science bazaar

Ellie-May Beaman

Oxford Brookes University

forest with heart-shaped gap to sky

How we partner with landowners to sequester carbon emissions

Universities are turning to external partnerships in a bid to adopt more sustainable practices. Here are tips on how to identify and build relationships and overcome the challenges these collaborations can present

David Bruce

The University of Edinburgh

A teacher live streaming from a smart phone

Go live on social media to engage with prospective students

Meeting prospective international students in person isn’t always possible. Here’s how to create engaging live streams on social media, from selecting valuable content to structuring sessions and encouraging interaction

Alex Fenton

University of Chester

A mentor having a meeting with her mentee

Become a better mentor by asking yourself these questions

Our mentees face a far more complex educational, social and geopolitical landscape than we did, and we must practise humility in the face of that reality, writes Maria LaMonaca Wisdom. In this piece, she explores how self-reflection enhances effective mentorship.

Maria LaMonaca Wisdom

Duke University

Ineffective communication concept

The perils of unheard policy

Effective communication is a core component of successful policymaking. Whether you’re a policy professional or working in communications, how you convey your message can determine whether your ideas thrive or fade

Alistair Sackley

University of Southampton

Male mature-age college student

What makes a university extension programme stand out?

A holistic approach to extension courses that includes easy access to information, personalised support, workforce development assistance and end-to-end engagement will help institutions shine in a crowded market

Jaimie Rush

University of La Verne

Viral Instagram post

The power of positivity: how a simple question went viral

The viral success of a social media post offers insights on how universities can use simple, authentic and emotionally resonant content to drive engagement and strengthen community

Andrew Lam, Riley Phillips

University of North Carolina at Chapel Hill

Close up of a microphone

Make your annual report sing

An annual report is a useful tool for promoting your institution’s work. Here’s how to coordinate its publication and get it seen

Ana Fuster , Perla Téllez

Monterrey Institute of Technology

Two researchers in white coats high five

The university support services that help demonstrate research impact

Library and knowledge transfer services are just two of the institutional resources available to help academics show the impact of their research. Find out which tools to use and when

Tugce Ataci

Université Paris-Est Créteil

A young student laughs and writes on a whiteboard

How a mathematics competition can develop future university students

A national initiative to find the best young mathematicians demonstrated how the subject can bridge the gap between school and university. Find out how to use it to develop students’ soft skills

Rabie Zine

Al Akhawayn University

A teacher speaking to a student

How to prevent compassion fatigue

Many educators experience compassion fatigue at some point in their careers. Prevent it by shifting your perspective, setting boundaries and building strong support networks

Bhawana Shrestha

Xi’an Jiaotong-Liverpool University

Participants of a focus group chatting in a circle

Show students you care

When you prioritise well-being, your students will thank you for it. Show kindness by taking steps to reduce cognitive load and create a welcoming and engaging learning environment

Natalie K. D. Seedan

The University of the West Indies

Students celebrating graduation

Market orientation must be an institution-wide endeavour

As higher education becomes increasingly global, universities must adopt a market-orientated philosophy, balancing student needs, national priorities and competitive differentiation, writes Emily Owen

Emily Owen

THE Consultancy

Young people making a movie with phone

Active, flipped, micro, virtual learning: a toolbox for interdisciplinary teaching

Young engineers need interdisciplinary skills more than ever to communicate science clearly, both to inform the public and to protect shared resources such as the environment. Here are lessons from a cross-course project

Martin Morgeneyer, Esteban Zúñiga Domínguez

Université de Technologie de Compiègne

AI guidelines and policy concept

How to create a higher education AI policy

A successful university AI policy guides internal innovation and usage, directs resources and identifies key contacts for emergent needs. Here are the steps and considerations for writing guidelines

Eric Scott Sembrat

Georgia Tech’s Center for 21st Century Universities

A focus group

How to build a citizen science research culture

Practical advice for building inclusive and innovative research cultures that prepare students for real-world challenges

Aadhi Agilan, Sam O’Keefe, Gareth Bilton

University of Chester

Hands tearing off the letter "t" from the word "can't "

Fostering an ‘I can’ attitude in students

Challenging assumptions about competency and student independence and promoting self-reflection can foster agency, writes Megan Jones

Megan Jones

The University of East Anglia

Webinar image

Campus webinar: How to boost the public perception of higher education

Hear how universities can demonstrate the value of their research, teaching and social impact beyond academia, from senior leaders at Campus+ partner institutions in the US and Canada

Steven W. McLaughlin, Nader Jalili , Rahim Somani

Georgia Tech’s Center for 21st Century Universities, SMU Lyle School of Engineering, University of Northern British Columbia

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THE podcast: a brighter future for academic publishing

Hear from two academics who are developing publishing solutions that encourage and underpin quality research practices and improve access to scholarly work

Paul Ayris, Philipp Koellinger

UCL, Vrije Universiteit Amsterdam

A webinar with multiple participants

Tips for creating and delivering effective educational webinars

Strategies that incorporate interactive elements and rules setting to help teachers design engaging webinars

Lauren Flannery

The University of East Anglia

A team work on a research project round a table

The power of participatory podcasts as a research method

Instead of seeing podcasting as an alternative output, producing a series with a group of youth curators helped Abigail Harrison Moore and Lauren Theweneti understand how significant it can be for participatory research

Abigail Harrison Moore, Lauren Theweneti

University of Leeds, Sheffield Hallam University

Young man trekking in Tasmania, Australia

From island to screen: marketing the campus experience to future students

When competition to attract students comes from other institutions, not just in your region but around the world, universities need effective marketing tools and a targeted message to stand out

Courtney Geritz

University of Tasmania

A teacher mentoring a student

A recipe for effective undergraduate research mentorship

Strategies for giving effective feedback, addressing common challenges and fostering a supportive and productive mentor-student relationship

Jamie Gilbert Mikell

Athens State University

Hands type on a laptop

Anatomy of an academic book proposal

Pitch your book to publishers with an irresistible proposal. Here are all the elements you’ll need

Richard Baggaley

The University of Westminster

A woman gives a talk to a room of colleagues

A practical guide to better public speaking: part two

The second in a two-part series, here’s how to hone your public speaking skills, using the three Cs

Anna Christodoulou

The University of Westminster

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THE podcast: the benefits of citizen science and community-engaged research

Two leading academics explain why everyone benefits when researchers look beyond academia to seek greater understanding and new knowledge alongside the broader public or affected communities

Chris Lintott, Neeli Bendapudi

University of Oxford, Penn State University

A woman on her phone posting to social media

An academic’s guide to Bluesky

With many HE professionals making the switch to Bluesky, here are the steps you need to take to get started

Wahiba Chair

University Canada West

An academic edits a research paper with a red pen

The pros and cons of peer reviewing

Weighing up whether to take on the role of peer reviewer? Arina Ziganshina draws on her own experience to outline the upsides and downsides

Arina Ziganshina

Dubai Medical University

A pile of novels in a library

Using literature to increase students’ empathy

Asking students to reflect on emotions through literary works can enhance their empathy. Here are some tried and tested methods

Rouli Esther

The University of Indonesia

A speaker stands at a lectern with a microphone

A practical guide to better public speaking: part one

Getting through long, not-so-interesting talks is a common experience in academia. But if we all agree it can be done better, how can we start delivering better presentations?

Anna Christodoulou

The University of Westminster

Frankenstein's monster

What Frankenstein’s monster can teach researchers about the dark side of ‘impact’

What can a 19th-century novelist tell academics about research ethics? Taking time to see the impact of research on ourselves is a good place to start measuring the social good of scholarly endeavours, writes Jennifer Allsopp

Jennifer Allsopp

University of Birmingham

A group mediation session

Setting up an in-house mediation service at your university

Want to prevent conflict escalation? Make mediation a “first resort” option

Carol Platts

The University of Manchester

A student using their phone

How universities can use research to develop effective digital products

Tips on developing a user-led digital approach at your institution, based on the University of Exeter’s success

Helen Cocks, Amelia Johnson

The University of Exeter

A tutor helping her postgraduate students

How can we better support our postgraduate students?

The challenges postgraduate taught students face are different from those of their undergraduate counterparts. Here are some ways to help them overcome them

Ellen Bell, Kelly Edmunds

The University of East Anglia